Smirnoff LOVE WINS Limited Edition Vodka
Smirnoff’s LOVE WINS Limited Edition Design has been released in celebration of Pride Season, which usually kicks off in June. Each bottle is unique – featuring portraits of real couples. The photographer behind the design is Sarah Deragon who is also the creator of the Identity Project. For every bottle made, the Smirnoff company will donate $1 to the Human Rights Campaign (HRC).
“It’s always inspiring when brands take action to encourage positive change, especially at a time when we are working harder than ever to push back against anti-equality forces.” said Adam Marquez, Associate Director, Corporate Development at HRC. “The ‘LW’ bottles are showing the country that love truly conquers hate—and that we celebrate you, no matter who you are or who you love.
Smirnoff is asking all couples over the age of 25 to submit their photos for a chance to be featured on the 2018 bottles as part of the campaign. For every photo that is submitted between May 23rd and September 30th, they will donate an additional $1 to HRC.
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